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Companies can pay $10, $20, $50 + for a lead.
The chart below shows you some of the keywords people search for on a monthly basis, and how much advertisers are paying per lead.
Google Pays You
Google pays you 68% of what the advertiser pays them for running their ads
on your website.
It's free to sign up. All you do is register with Google AdSense.
For example, they keyword phrase Donating A Car is searched on Google 110,000 times per month, and the advertiser pays Google $80 per click.
If this ad was on your website, and one of your visitor's clicked on it, you'd receive 68% of that revenue.
Google's Keyword Planner
You can use Google's Keyword Planner to search for your own keywords to see how much advertisers are paying for those leads.
To do this, simply sign up with to Google AdWords, and use their Keyword Planner. It's free to register. The video to the right gives you an overview on how the keyword planner works.
If you want more information, you can call Google's AdWord's office directly at 1-866-246-6453. (Note: They ideally want you to advertise with them and may ask for your credit card. Just tell them you only want to check out their Keyword Planner. If you have to give them your credit card, tell them
NOT to use it).