Don't Get Banned

View Google's Rules & Guidelines

A lot of marketers in the past year have received the dreaded email from Google saying that they have been BANNED from using AdWords and/or that pages of their website have been removed from Google's Search Index.

This happens because Google uses what they call a QUALITY SCORE to ensure their search results are high quality and relevant.

At Income Activator, we want to take pride in the success of your website through proven and legitimate marketing strategies.

By accepting the terms and conditions of Income Activator, you agreed not to do certain things.

Any of the following could result in a website being banned or penalized from Google which is why we included some of these in our terms and conditions.

Beware of anyone who suggests you use any of these techniques as they could destroy your business.

Practices To Avoid

Cloaking: This is a sure fire way to get banned from Google. It is when a website is designed so that when Google crawls the site it sees different content than the visitors. In other words, Google displays the site in the search rankings for ‘home renovation’ and when a visitor goes to the site, it is selling swamp land in Florida.

Hidden Text: This is also called keyword stuffing. It is when websites try to hide keywords by making the text the same color as the background on a page. This will result in Google removing the site from its search index.

Many Domains Pointing To Yours: This one is entirely too common. people purchase every possible misspelling of their domain as well as tons of “keyword loaded” domains such as They then point all of these domains at one website. This is a horrible idea.

Spamming Techniques: So you’re commenting on every blog with your keywords as your name and posting random useless posts all over forums to get your signature noticed. This is always a bad idea, because not only does it annoy other webmasters, but it doesn’t really work. Again you compromise the impression of your company that people get, because it looks really tacky and desperate when you do this. Stay away from spamming especially for long term goals. It will only hurt you in the long run.

Keyword Loading: Another poor tactic is keyword loading. people shoot for a certain density and start inserting their keywords all over their text, rendering it unreadable and tacky. Is this the image you want to display to your clients? Not only does it not work, but it compromises the integrity of the site and company plus it will probably get you banned.

Duplicate Content: Do not have multiple pages within your website that are the exact same content. If you need to reference content found somewhere else in your website, create a link to the page.

Robots: There are programs out there that will offer to take content and change it. These programs will simply change words in someone else’s article or content and the result often does not make sense. Google is good at catching pages written by robots and will severely punish the sites' ranking. DO NOT USE THEM.

Unrelated Keywords: Only use keywords that relate to the content of your site. Trying to generate traffic simply by using every possible keyword you can think of, with no related content will definitely result in your ranking being lowered. Also, do not use trademarked names used by your competitors as keywords as it may result in a lawsuit.

Bad Neighbors: Do not link to spamming sites from your website.

Title Stacking: Do not use multiple titles on one page to try to place more keywords on your website.

Viruses: This one is pretty obvious, but any website caught distributing a virus or trojan will be permanently removed from Google’s search index. Ensure that any software you agree to distribute does not contain a virus.

Jump Pages: These are pages that are optimized for a specific keyword, but do not take the visitor to any real content. They are also referred to as doorway pages and gateway pages. The visitor would have to ‘jump’ across the page to get to any real content. For example, a visitor clicks on a link from Google’s search index page after searching ‘home renovation’ and is taken to a page that says ‘Click here’ for information on home renovation.

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