Pop-Ups and Hover Boxes:


There are many different uses of pop-ups on the internet.  Some people use pop-ups on entry. Some people use pop-ups on exit and some people use a combination of the two.


The question has always been, should I use a pop-up or should I not use a pop-up?  The answer is yes.  You should use a pop-up.  There’s no doubt in my mind that you should have a pop-up on your website.


Why?  You need to capture an email address.  That’s what I’m trying to get.  If my conversion rate is 3% and 97% of the people don’t buy, I want the email address of that 97%.


The majority does not buy my product.  It’s a fact.  It’s a fact that we all have to face.  You can become filthy rich on 3%.  But, the 97% can also make you filthy rich if you capture their email address and follow-up with them with the systems that we just talked about.


You need to use a pop-up on your website.  The question always comes up-on entry or on exit?  Well, it’s a good question, and I have some specifics that I can tell you regarding pop-ups and how they should be utilized.  I want to explain to you and go over some things that I did recently that I don’t think I’ve ever seen anyone else do.  I actually went through and I did some tests on pop-ups.


I wanted to create the perfect pop-up, if there is such a thing.  I’m still going through the tests. I haven’t created the perfect pop-up.  I think it doesn’t exist, but I’ll at least give it a shot.


I started by testing some basic elements. Every now and then when you’re testing, you find out that some things are just amazing. They’re shocking as to how much of an increase in sales that you are going to receive.  Now this one was amazing because I was surfing the internet one day and I started noticing all these banners and a lot of these pop-ups.


The words that I see the most on these banners on these popups and all this kind of stuff that I see on different websites was, “Congratulations You Won”.


I thought, “Congratulations You Won!” I wonder if that really works.  So what did I do?

I put “Congratulations, You Won,” at the very top of my pop-up.  When I put Congratulations You Won” at the very top of my pop-up, guess what?  Again 100% increase in the amount of subscribers, without changing anything else on the page.  A 100% increase in the amount subscribers just by putting “Congratulations You Won!” at the top with an exclamation point after it.


Is that crazy?  It just goes to show you what you think doesn’t matter.  What I think doesn’t matter.   What matters is what’s going to have an effect on our end users out there utilizing a product and/or service.

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