Google Search Example

When you enter a search term in Google (in this example I entered in 'Pet Collars') Google displays website links based on that search term.
Google displays both paid advertisers and websites links related to the search term 'Pet Collars.'

1.   Here are the advertiser's ads. They are located  in the top shaded area, and to the right side of the page.
They pay Google each time their ad is clicked on and a visitor is sent to their website.

2.   Websites with relevant content are displayed below in the white section of the page.
They don't pay Google to be displayed. Search engines like Google, Yahoo and Bing need
content based websites or no one would go there to search for information.

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