Know Your Sales Path

Your sales path should give your visitor what they came to your website to find, which in turn, generates a revenue for you.

The sale happens before the visitor comes to your website

 Your visitor already knows why they came to your website for, now your only job is to give it to them. 

A visitor doesn’t usually land on a website without either being sent there by an online search they made through the search engines, like Google, Yahoo or Bing.

They could have also arrived through other ways that you used to drive traffic to your website, such as advertising, joint promotions with affiliate partners, and so forth.

You need to clearly understand the message that drove that visitor to your website, and you need to know what you need to give them, to satisfy them the moment they get there.

You have about 3 seconds to make this happen otherwise they’re gone.

Google Analytics is critical for you to examine every day, to see:

1. The number of unique visitors to your website.

2.  The number of Bounces.

The number of Bounces is the number of people that left your website in 3 seconds and under.

If you are getting over a 30% Bounce Rate, this means your ‘advertising message’ isn’t matching people’s expectation of what they’re looking for when they get to your website. That being said, it can also indicate that they can’t easily see what they’re looking for and leave.

For example, if you’re doing an online search on Google, all you can do from their front page is an online search. No distractions.

Now look at the front page of Yahoo. Lots of distractions. That’s why Google is the number one search engine in the word. They clearly understand their Sale’s Path. A person is going to their website to do an online search, and Google displays website links that match that’s person’s search term, or keyword phrase.

Google is clear in its understanding of is sale’s path. Once the online search has been done, if a person clicks on an ad Google gets paid. 

You need to be as clear to your visitors too. You need to set up an action that they do, that gets them what they came to your website to find out, which also is the trigger that pays you.

Revenue can be made by your visitor clicking on an ad, like Google has, getting paid for sending a lead to an advertiser or through your visitor making a purchase.

Your target conversion rate goal should be 50%, this means that 50% of your visitors do an action that earns you revenue. Think of your website as a store. If more than half of the people who walk into it walk out, and don’t buy, there’s something wrong. You have a crappy product, the wrong pricing, the product they’re looking for they can’t find, or you're getting the wrong traffic. The reasons are the same for an online business.

If the person that comes to your website doesn’t do the action you've set up in your sales path to do, you need to ask them what they are looking for. You can do that by creating a form, in your Forms section. When your visitor completes the form telling you what they are looking for , provide it to them with an action that will generate you revenue. To learn more about Leads, click on Referrals, then click on Referral Intro.

 Visitors + Action = Revenue

internet revenueYour website needs to bring in revenue.

To do this you need to decide on who you want to come to your website. This is called a 'target audience.' Then, you need to decide what 'action' you want your visitor to take that earns you revenue.

To do this you would first use the Google Keyword Planner to see what people are searching for online to get to a website like yours.

Generally, you want to find a 'long tailed keyword phrase' that has about 100,000 online searches per month.

Then, decide on a revenue model that would be beneficial to your target market. For instance, one of my websites provided car insurance referrals to insurance companies that would pay me per lead.

My 'long tailed keyword phrase' was 'lowest car insurance rates.'

When a visitor came to my website, it said 'Click Here For The Lowest Car Insurance Rates.'

That got the visitor to do an action, that generated a revenue.
It's important to understand that when you pick the right keyword phrase, you don't have to try to 'sell' what you're offering. You just have to make the action of 'how to get it' clear.

Here's how to get your visitor conversion rate to 50%.
1. Pick the right 'long tailed keyword phrase' to target the right visitor traffic.

2. Make your 'Action' the first thing your visitor reads when they get to your website.

3. The 'Action'  your visitors take must make you money.

 Don't Over Crowd Your Website Page

Imagine someone called you to buy your product or service.

Now read them the front page of your website. Would they buy? Or would they be confused and go away? Whatever their reaction is, that's what your online visitor would have.

The person that's visiting your website is very much like the person calling on the phone.

By the time the visitor has reached your website they want what you have . . . so give it to them.

Have you ever walked into a store that's so crowded you've walked out? That's what many websites are like for the visitor. They're so full of content you can't find what you're looking for.

You have about 3 seconds give your visitor what they came to find, before they click off.

Don't spend your precious 'Front Page Copy' convincing a visitor about why they should come to your website, when they're already there. Just give them what they came for and make sure it make you money by giving it to them.

Don't distract, bore or confuse the buying process.

The most visited website in the world knows this. Look how clean their front page is.
They know why you've come. You've come to do an online search and they make it easy for you to do it. 
A big mistake website owners make is that they want to show everything they have on their 'Front Page.'

Google has a whole lot of 'stuff' too, but they know their 'sales path' & you have to know yours too. This is so important to Google, that there's a person whose job it is to keep Google's front page clear of 'stuff.'            

people don't walk into a store and buy everything. But, if you sell them one thing . . .  you'll be able to sell to them again.

Make The Sale

You need to make the 1st sale before you can make a 2nd sale.

Selling is a step by step process.
1.  It needs to be done in order.

2.  You need to guide your visitor through your buying process.

Visitors + Action = Revenue

Visitors:  You need to get people to your website.

Action:  When you get a person to your site you need to:

1. Have them take an action that earns you revenue. That action may be clicking on an ad that pays you, sending a lead to a company where you get paid or buying something.

2.  If they don’t do the action that makes you money, get their email address to market back to them. To do this, you should create a questionnaire asking them what they are looking for. When they tell you, give it to them.                         

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