The best way to get the search engines to pull up your website page is to use the Google Keyword Planner and find out what people are searching for online and include in your SEO Page Description that is related to your page content.

Step 1: Learn To use the Google Keyword Tool, you need to register for it by clicking: Google’s Free AdWord Program.

Long tailed Keyword phrases tap into well defined online searches To see why, click here

Step 2: Use the Keyword Planner to find your keywords. To access the Keyword Tool, click here. To see how to use the Keyword Tool, click here.

Step 3: Write your content while injecting your keywords into it.

Step 4 Understanding Search Results: Google pulls up links to websites related to what you are searching for. This is how Google displays a search result.

Step 5: SEO Title
The title underlined in blue is your page’s SEO Title which describes what your page is about.
When you enter in your SEO Title use under 60 characters including spaces.
The best SEO Title would be 2-3 keywords that describes what your page is about and 2-3 keywords that describe what the benefit someone would be getting from your Product or Service.
Use your most important keywords at the beginning of the SEO Title.
You can also include your website name in the SEO title if it Relevant keywords to what your website is about, as shown in this example.

Page Description

Your SEO Page Description should include additional keywords that relate to your SEO Title and page content. To find out related keywords, use the Google Keyword Tool, enter in your main keywords, and look for other similar keywords that you can use in your SEO Page Description.
Note: Google also pulls keywords from your page content from online searches which sometimes displays a portion of your page content instead of the description you've written here.

Page Address
The Page Address appears in green in the Google Search Result. It shows your domain name ( and your page address (/Work-From-Home.htm).
Your Income Activator website automatically fills in your Page Address from your Page Title when you create a new Page.
You have the option of changing your keywords for a broader scope.
For Example: If your Page Title was 'Cheapest Car Insurance Quotes' you could use related keywords like 'Lowest-Auto-Insurance-Rates' in your SEO Page Address.

Use your most important keywords at the beginning of the Page Address. 

Page Content
All of your pages should gives your visitors an action to do that leads to your sales path, which creates revenue for you.
The first sentence should contain your main keywords.
Your first paragraph should contain a link your main keyword phrase to an authority site such Wikipedia, Government Websites, or News Websites. This also adds credibility to your site.
This link should go to a new window so that visitors do not leave your website.
A information or article page should contain 350-500 words including related keyword phrases which can be found by using your Google Keyword tool.
You should add your main keyword phrase to the middle and last paragraph of your page.
You should write your content as if the visitor has already decided to buy your product or service and you should talk about what they receive as a result of their good decision to purchase.
Example for Car Insurance Quoting Service: I'm not trying to convince them to do a car insuracne quote, I'm telling them what they will get after they complete the action that makes me money.
"After finding the lowest car insurance rate, you will be given the insurance company contact information."
Example For An Online Pet Store: After you purchase this dog food, it will be at your front door the next day.
Google gives priority to Pages with Pictures over Pages just containing text.

Google Image Search is another way for Visitors to find to find your website.

You can use other pictures you find online, but using your own Pictures will get you more exposer because Google does not show duplicate pictures for search results.

When a visitor finds a Picture they like on Google Image Search they will go to your website to find more pictures like it, or content relating to that picture.

It is recommended you add as many pictures to a page as possible without making it look ridiculous.

You can also add Photo Albums to your Income Activator website, to see how, click here.



Google gives priority to Pages with Videos over Pages with Pictures and Text.

YouTube is also another way for Visitors to find to find your website.

You don’t even need to create your own videos, you can find and use videos on YouTube that are relevant to your Page content.

If you find a video on YouTube you want on your website, you should download it first because if the person that put up the video takes it down, it will no longer show on your website.

The advantages of downloading the video and putting it on your account is that you can create your own Title, add your own keywords, and even a link to your website on the video or in the video details.

To see how to download a video from YouTube, click here.

Many people are now using YouTube as a search tool for finding how-to information and so forth.

That being said, creating your own videos adds additional credibility and when a visitor finds one of your Videos they like on YouTube they will go to your website to find more videos like it, or content relating to the video.

To learn how to SEO your Videos on YouTube, click here.


Google found that people are using YouTube to do online searches.
In this example you can see that ABCNews downloaded this video from the Official Guilty Dog guy and uploaded it to their own account with a link to their website and has over 650,000 hits.

Collecting Names & Email Addresses
Collecting Survery Information

SEO Optimization / Site Checklist / Make sure you do this on every website:

Lee; some things we know, AND some additional things to consider.

In the Income Activator program, you have a place to put in your ‘site description’ – does that show up on just your own site, just in the Google directory search, or in both?

Since you’re doing a ‘site description’, you should also have a place for H1, and H2 tags.

You have a ‘site’ map, and you should also have a ‘video’ map.

·Make sure your site is ‘Norton Safe’.

·Target very specific keywords / long tail keywords, AND keywords that might indicate that the customer is looking to buy now.

·Getting to the top of the search engines is easier when you target less competitive keywords. The traffic may be lower, but if you use about 24 well targeted keywords (one per page) you can still bring in about 5 visitors per day, per keyword, that’s about 120 visitors per day and 3,600 per month.

Note: Product names and author names convert like crazy, since people know exactly what they are looking to buy.

·Make sure your keyword(s) or phrase appears in all of the following areas;

oURL or .com name. (ideally, but not critical)

oTitle of the page.

oH1 tag. (main heading – usually larger type and in bold)

oH2 tag. (sub heading)

oAlt image tag – basically labeling your picture or buttons with exactly what they are, i.e., a ‘search’ button, when you hover your mouse over it, it would say ‘search’, or a picture of a dog would say ‘dog’. (Ideally, you would like to use pictures that allow you to use your keywords for the description of the picture)

oMeta description; It tells you what your website is about.

oMeta keywords; is just your keywords. You should only have 1 per page ideally, or for example; dog bones, dog bones California (this is still technically just one keyword)

oKeyword density; top, middle and bottom of your page (bold / italic / color, etc.)

oInternal links; each page should have a link that goes to – home page, another page in your site that relates to this page and perhaps the site index page, or another page, such as an article that relates to this page. When you use an internal link, it should use the word(s) of the title of the page you are linking to, i.e., a page title that is ‘Dog Bones’, the link to this page should read ‘Dog Bones’.

oWebsite age is very important. The older the website is that links to you – the better.

§If your ‘home’ page is;, and you have another page that says; Go back toHome PageWhen you hover over the link it says; should ONLY say;, which will then (according to Google) give you another ‘vote’ for a link to this page.

·If you want to rank well for a particular keyword or phrase (quickly), analyze the top 10 sites that come up for that keyword. Find out the following;

oDo the top 10 sites have the keywords you’re trying to rank well for in the above listed areas?

oMake sure that the top 10 sites have a PR (Page Rank) of 3 or below.

oMake sure that the back links associated with these sites have 1,000 or less links. To check this go to; Type in; link:(the URL of the site you are checking, i.e.; and then click ‘enter’. It will show you the total number of back links this site has, AND from whom, AND in the order of importance.

·Make sure you have a site map.

·Make sure you have a video map.

·Anchor text is the words used in the link.

·Comment / Respond on Wikepedia and include a link to your site.

·Get your vendors (if you have any) to link to your site.

·Submit articles / is by far the most popular. ArticleBase / ArticleDashboard.

A good place to get top quality articles written for you is;

You should also use; make sure that the articles you buy are not stolen, or copied content from another site.

·When trying to get a top ranking in Google, fill out the Google ‘map’ information page, so when your site comes up, you’ll be listed on Google’s map. Since most people don’t do this, Google will bring your site higher to the top of the rankings, i.e. if you’re in Laguna and a person who lives in Laguna searches for your keywords, Google will bring you higher up in the search results in order to show you on the map for a local search.

Other things that make a person give you their name and click the ‘submit’ button is to use blue text, give them a clear action, such as; “Click Here Now” and then underline the text. people have become subconsciously programmed to click on blue underlined text which is why this gets a higher click through rate than if the text was any other color, and not underlined. Another thing that really helps your click through rate is telling the visitor what they need to do…make it very clear: “For The Best Cocker Spaniel Health Tips…CLICK HERE NOW!” It’s obvious to everyone that they need to click on that banner to get the Health Tips.

Check out SerpRank Privacy Policy generator, it’s a website that creates a privacy policy for you!

Part of your link building effort should be to bookmark your website using a few different social bookmarkers. Typically bookmark your site using about 5 different social bookmarking accounts, such as:





Monitor your site at least once a month (on the 1stof every month) using Market Samurai’s “Rank Checker” application.

SEO (Search engine optimization) is the process by where you are improving the 'visibility' of a website, or a website page within the framework of the search engines visa-vie the 'natural', or 'organic' search listings. These are commonly referred to as 'natural' or 'un-paid'.
In general, the higher on the page you are and the more frequently your site appears in the search results, the more visitors you will receive.
SEO takes three forms; 'on page' optimization, which are things that you do to your website, 'off page' optimization, which are things that you do to get traffic to your website, and 'inner page' optimization, which is how to rank well for the pages throughout your website.

On Page Optimization:
As an example, let's say my website is selling pet insurance. After doing my keyword research, let's say as an example, my keywords are; insurance pet plan. You would then go to and turn your keywords into a .com name, so I would try to secure the following website;

1. Title:My title should be my keywords; Insurance Pet Plan. This way Google will see the direct relevance of my title to my domain name and rank me high for these keywords.
2. Keyword and keyword Density(For more information on 'keywords' please see our module on (Keyword Research):
Note:Ideally you should have 'one' keyword or keyword phrase per page. If you want 10 keywords, then you should have 10 pages of good information and content - one per page. Google will rank you much higher this way.
When designing your page, the keywords on your page should take various forms. The following is an example; insurance pet plan, "insurance pet plan",insurance pet plan,insurance pet plan,insurance pet planandinsurance pet plan,By changing from bold to italic, underlying, etc., will let Google know how important that this keyword is to your page.
Make sure that your information flows smoothly an makes sense. Just repeating the keyword or keyword phrase will do you absolutely no good.
3. Search Engine Optimization / Keyword:To get your keywords onto your website, click on the 'Home Page' or the individual page that you want to optimize.

Enter your keyword:
Ideally, you should have only 1 keyword or keyword sentence per page.

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 SEO Your Pages

Here's How toCreate SEO PageTitle

Focus only on 1 Keyword Phrase per page.
TheGoogle Keyword Planner will show you what people are searching for online,click here to try it.
* To see how much Advertisers are paying for these Keyword Phrases,
you can sign up for Free to Google Adwords & use the Keyword Tool,click here to Sign In or Sign Up.
Page Title ---- Work From Home ---- 1,500,000
Menu Title ---- Work From Home ----
SEO Title --- Page Title - Work FromHome----how to make money from the internet
Plus a brief what this page is about - 60 Characters,

URL Name - Use your Page Title ---- Work From Home

Page Description - 140 Charactors, including spaces

Have a legitamate carreer working from your own home business.
Work from home and never look for a job again.

Use the Keyword Research Tool, enter in your Page Title, select 'Only show ideas closely related to my search terms'
Sort the Local Monthly searches highes to lowest by clicking on the title,
When the search volume is the same, google considers the search term the same,
so look for word, within these groups, that are not in bold type and try to include 2 or 3 of these words in the descrition

including spaces using your subject word (home) in the description.

All other pages must support your main Keyword Phrase.

Your Website has
2audiences & you need to speak to both:
1.The Search Engines
2.Your Visitors
The following8steps, including the next section: Getting Visitors to Click on Your Ads, walks you through how to do this.
1.To begin, click on your Home Page & put your Keyword Phrase in Your Page Title.

2. Put your Keyword Phrase in your Menu Title. Menu Titles should be short.
If it's too long just put in 1 or 2 of the Keywords that best describes what the page is about.

3.Begin your 1st sentence with your Keyword Phrase in it.

4.Add Contextual Keywords through out your page content. In fact, it'll be easier to write the content using these keywords.
To do that enter your Keyword Phrase in theGoogle's Keyword Planner Contextual Targeting Box
*Pick Keywords from the Contextual Targeting Box that have a high Pay Per Click dollar amount.
* Use those words when writting the content for your page.

5. the average page contains between 350 to 500 words.
* Bullet some of your Contextual Target Keywords that have a high Pay Per Click dollar value
7.In your 2nd paragraph link your Keyword Phrase to an 'Authority' website View Example

8.Put your Keyword Phrase in the last paragraph of your page.

What's the Contextual Targeting Tool?

With the Contextual Targeting Tool, you can build tightly themed keyword lists for campaigns that are running on the Google Display Network. When you enter words or phrases in the Contextual Targeting Tool, the tool suggests a set of keywords related to your terms, and groups the keywords into themed ad groups.

Tightly themed keywords lists are the basis of effective contextual targeting. On the Display Network, targeting is done at the ad group level; this means that AdWords looks at all keywords in an ad group to identify a theme. This theme is then matched to related webpages.

For example, if you sell yoga gear, normally, you might take the time to build out separate ad groups around each of your product lines, such as yoga mats, yoga clothing, yoga gear, etc.

With the Contextual Targeting Tool, when you type each product category, the tool generates even more tightly themed keyword lists. For example, entering "yoga mats" into the tool generates more specific ad groups, such as designer yoga mats, thick yoga mats, yoga mats with designs, etc. These are all separate ad groups that can help you generate additional traffic and sales, that you wouldn’t necessarily think of creating when manually building out your campaigns.


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