The sale happens before the visitor comes to your website Your visitor already knows why they came to your website for, now your only job is to give it to them.
A visitor doesn’t usually land on a website without either being sent there by an online search they made through the search engines, like Google, Yahoo or Bing. They could have also arrived through other ways that you used to drive traffic to your website, such as advertising, joint promotions with affiliate partners, and so forth.
You need to clearly understand the message that drove that visitor to your website, and you need to know what you need to give them, to satisfy them the moment they get there. You have about 3 seconds to make this happen otherwise they’re gone.
Google Analytics is critical for you to examine every day, to see:
1. The number of unique visitors to your website.
2. The number of Bounces.
The number of Bounces is the number of people that left your website in 3 seconds and under.
If you are getting over a 30% Bounce Rate, this means your ‘advertising message’ isn’t matching people’s expectation of what they’re looking for when they get to your website. That being said, it can also indicate that they can’t easily see what they’re looking for and leave.
For example, if you’re doing an online search on Google, all you can do from their front page is an online search. No distractions.
Now look at the front page of Yahoo. Lots of distractions. That’s why Google is the number one search engine in the word. They clearly understand their Sale’s Path. A person is going to their website to do an online search, and Google displays website links that match that’s person’s search term, or keyword phrase.
Google is clear in its understanding of is sale’s path. Once the online search has been done, if a person clicks on an ad Google gets paid.
You need to be as clear to your visitors too. You need to set up an action that they do, that gets them what they came to your website to find out, which also is the trigger that pays you.
Revenue can be made by your visitor clicking on an ad, like Google has, getting paid for sending a lead to an advertiser or through your visitor making a purchase.
Your target conversion rate goal should be 50%, this means that 50% of your visitors do an action that earns you revenue. Think of your website as a store. If more than half of the people who walk into it walk out, and don’t buy, there’s something wrong. You have a crappy product, the wrong pricing, the product they’re looking for they can’t find, or you're getting the wrong traffic. The reasons are the same for an online business.
If the person that comes to your website doesn’t do the action you've set up in your sales path to do, you need to ask them what they are looking for. You can do that by creating a form, in your Forms section. When your visitor completes the form telling you what they are looking for , provide it to them with an action that will generate you revenue. To learn more about Leads, click on Referrals, then click on Referral Intro.
Visitors: You need to get people to your website. Action: When you get a person to your site you need to: 1. Have them take an action that earns you revenue. That action may be clicking on an ad that pays you, sending a lead to a company where you get paid or buying something. 2. If they don’t do the action that makes you money, get their email address to market back to them. To do this, you should create a questionnaire asking them what they are looking for. When they tell you, give it to them.
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